How Real Estate Professionals Can Build Their Practice with CardSnacks for Business
Want an edge in your real estate practice? Let’s start with developing relationships.
Relationships mean profit when it comes to buying and selling real estate. That means fostering connection with prospects, sellers, and buyers. In any business, connection comes in different forms. For realtors, not only is there the in-person factor, but also managing social media presences and around-the-clock service of answering phone calls, text messages, and being present with prospective clients.
Luckily, there is a simple way to show the value of your connection that will take less time than doing a walkthrough of an open house!
CardSnacks for Business, our enterprise portal, has streamlined users’ outreach to clients in a way that is simple, direct, and scalable. Using the right card can help stay in touch, deepen bonds with clients and customers, and celebrate the big wins!
Here are a few suggestions from our team on how real estate professionals can build their business by using CardSnacks for Business:
Nurturing Relationships
Nothing is more important in real estate than nurturing relationships with your customer base. Staying top of mind is mission critical, since you can’t always predict when your customers will be ready to buy or ready to sell. Staying in touch all year round is important.
But the trick is how to stay top of mind, without being too promotional. Here are some of the ways CardSnacks for Business can help:
- Birthday and Anniversary Cards: Everyone appreciates receiving a birthday or anniversary card. CardSnacks for Business lets you easily schedule campaigns for all your clientele, so you can set it up once and it will run on autopilot the rest of the year. And with our mail merge functionality, your cards can be easily customized to create true one-to-one communication.
- Helpful Reminders: Many realtors have successfully used important annual events, like the start and end of Daylight Saving Time, as an excuse to email their clients. The problem is that your competitors may do this, too. So how do you stand out? With CardSnacks for Business, you can make these notifications much more fun with an easy-to-create multimedia ecard. Here are just some examples of the animated cards we have to remind people to turn ahead the clocks or turn back the clock.
- Homeowner Holidays: CardSnacks for Business can also be used as a fun way to remind people about interesting homeowner holidays. Here are just a few from the calendar:
· January 10 is Cut Your Energy Costs Day.
o Suggestion: Send some helpful hints on how to cut down on those heating bills.
· May 10 is Clean Up Your Room Day.
o Suggestion: What better day to ask whether your clients have enough space for all their things?
· August 8 is Garage Sale Day.
o Suggestion: Using an out-with-the-old, in-with-the-new theme can really get people to wonder whether it’s time for a new house or neighborhood.
· October 15 is Get Smart About Credit Day.
o Suggestion: Send a card with the latest sample interest rates for mortgages.
CardSnacks offers a variety of ways to keep track of relationships. CardSnacks gives users the accessibility to upload contacts in bulk via CSV and organize those contacts into groups. What better way to organize contacts who are looking to rent or looking to buy? Those who want to own a condo or a co-op? With easy integration, you can keep track and organize recipients to set up workflows to continue to send cards in the future.
In-Market Communications
When you know a client is in the market to buy, it’s critical to maintain constant communication. CardSnacks for Business can be used to send your clients cards that say, “We found the home for you!” and include information in the card about the home and even include a quick walk-through video. Here are a few examples of CardSnacks you can send and customize when a client is actively looking for a new home:
There are also opportunities to use CardSnacks for Business to send details about open houses or new listings. Remember, there is a risk your potential buyer is working with other agents or shopping online on the side. Instead of generic emails, a personalized CardSnacks with details can stand out in a cluttered inbox.
And don’t forget to show off your wins. When you have helped other clients find their dream home, share the news with your network with a detailed CardSnack. After all, recommendations and personal experiences can go a long way!
Thank You Cards
There is power in gratitude. New listings, new customers, new relationships – each milestone is a chance to give thanks.
Just finished having an open house? You can send CardSnacks to thank visitors for coming, and even add a select video or image of the house you showed, along with a link to the listing online to drive more traffic to the listing.
You can even send thank you notes to other real estate agents from other companies after taking clients to their listings. CardSnacks for Business can be the instrument of your own gratitude as you continue to build your practice. We have a vast selection of Thank You cards, including ones that are specifically real estate-themed. Here are some examples:
Thanks for Attending the Open House
Congratulations
There’s no greater feeling than buying or selling a home. It represents one of the most significant life events for people. It’s a cause for great celebration.
Whether you just made the phone call to a young couple after their offer got accepted, or your recurring clients are buying their second home, send a CardSnack congratulating them. Here are some examples of cards we have to specifically mark the occasion:
Plus, as an added benefit, you can add a gift card to help the buyers or sellers celebrate in style! Maybe it’s a dinner at one of their favorite restaurants, or to a home décor store to get them started on the sometimes-lengthy decoration process. CardSnacks offers more than 400 gift card options that can be customized based on the interests and passions of your clients.
Just like your business, every client, home, and budget level is different. That’s why CardSnacks makes it easy to continue to show your appreciation and build upon your relationships with clients, customers, and friends to get you selling more homes!
Want to begin saving time while building relationships with your clients? Contact us to learn more about how CardSnacks for Business can be implemented in your business.