NEW STUDY REVEALS WHAT MOMS ACTUALLY WANT ON MOTHER’S DAY – AND MANY OF US MAY ACTUALLY BE GETTING IT WRONG
Research Conducted By AI Powered E-Card and Gifting App, CardSnacks, Suggests Skipping the Social Media Posts This Year and Choosing the Option That Gives Her More Options
As we enter May and begin to plan how to celebrate the important women in our lives, CardSnacks, the leading AI-powered ecard and gifting platform has shared surprising insights from moms about what they truly desire on their special day. CardSnacks and Prodege teamed up to survey 1,000 mothers to learn how they really feel about traditional gestures of love and appreciation.
When it comes to Mother’s Day gifting, the time-honored phrase “it’s the thought that counts” still rings true. According to the survey, 71% of moms feel it is the thought that counts rather than the gift itself. And getting the wrong gift will most likely not have negative consequences - you probably won’t even know that you did. 87% of moms would pretend they liked a gift even if they didn't. And just 7% of moms said they would be insulted if their kids got them an item of clothing that was sized too big.
But while it’s the thought that matters, the truth is that for Mother’s Day gifting, moms would actually prefer to take matters into their own hands! Contrary to popular belief, the most desired gift by moms on Mother’s Day are gift cards, outpacing both flowers and jewelry. Fully 96% of moms believe a gift card is an appropriate Mother’s Day gift. And it’s not just kids who are expected to give mom a gift – 63% of moms expect gifts from their significant other as well.
Equally important to giving a gift is providing a personal, meaningful card or message. Moms are over 2.5x more likely to prefer receiving a heartfelt greeting card or ecard on Mother’s Day than be recognized in a social media post. More than two-thirds of moms feel it is NOT important at all to be recognized on social media despite this being one of the primary ways most millennials and Gen Z children choose to appreciate them.
In general, 75% of moms look forward to Mother's Day, although this number decreases as they or their children get older. For moms who do not look forward to Mother's Day, the majority cited the absence of their own mothers particularly if they have passed away as the primary reason for their lack of enthusiasm suggesting that the holiday holds generational significance for most moms.
Furthermore, being with family is by far the most preferred activity for moms on Mother’s Day. Having dinner or brunch with their children is the most desired Mother’s Day activity for moms. Working, playing a sport or exercising, and cooking are among the least desired activities. And while in general moms may love watching their kids play sports, on Mother’s Day they want a break. Fully 59% of moms do not wish to watch youth sports on Mother’s Day.
“When it comes to getting Mother’s Day right, it shouldn’t surprise us that a majority of mom’s desires are quite intuitive ,” says CardSnacks’ Founder & CEO, Mark Wachen. “It is one of the few days besides her birthday where it is all about her – she wants to spend time with loved ones and receive heartfelt, personal messages of appreciation for all of the selfless acts she does all year long.”
The findings from CardSnacks' research suggest that moms value meaningful gestures over traditional gifts or social media recognition. As Mother's Day approaches, let's celebrate moms in a way that truly reflects their individuality and preferences.
To see more exclusive findings from this survey, visit www.cardsnacks.com/pages/mothers-day-facts
Before the summer season ramps up, take the time to appreciate your employees and other workers in your life. A small gesture can go a long way in showing gratitude for their hard work and dedication. Remember, a little kindness can help foster strong and lasting relationships.
Want some more suggestions for incorporating employee recognition into your workplace? CardSnacks for Business has a solution—contact us today!